About company
Yoplait was founded in 2001 and is based in Minneapolis, Minnesota. Yoplait operates as a subsidiary of Yoplait France SAS.
Story
It all started in France in 1965 when a group of farmers from six dairy co-ops came together for a greater good. These dairy devotees saw the future and the need to get dairy to a population slowly leaving the rolling hills of farmland for the rows of suburbs and lines of urban streets. They took their French cows, taste and love for yogurt and through a quick merge of the names of the two lead co-ops Yola and Coplait – Yoplait was born.
These founders of Yoplait’s dedication to freshness and great taste has arguably made Yoplait the best-tasting yogurt in the world. And every choice made reflected that dedication –
History
In 1964, 100,000 French farmers merged their regional dairy cooperatives to sell nationally. In 1965, two co-operatives, “Yola” and “Coplait”, merged, becoming “Yoplait”. The company’s logo is a six-petaled flower designed by Philippe Morlighem, each petal representing one of the six main cooperatives’ founders. A redesigned logo, which has been slowly rolled out since the late 2000s, uses a flower with only five petals.
On May 18, 2011, General Mills announced it had agreed to purchase a controlling 51% interest in the brand’s main operating company Yoplait SAS, and a 50% interest in a related company owning the brand’s intellectual property, with Sodiaal retaining the remainder. The announcement of the completion of the acquisition was made on 1 July 2011.In September 2017,Yoplait launched new campaign for kids yoghurt brand, Frubes.