It was founded in 2011 by Peter Szulczewski (CEO) and Danny Zhang (CTO), former programmers at Google and Yahoo. Wish is the 6th largest e-commerce company in the world and has over US$1billion in funding. In 2017, the Wish mobile shopping app had over 100 million users on the iOS and Android platforms.
Wish runs four other specialized shopping apps: Geek (electronics-focused), Mama (family-oriented), Cute (beauty-focused), and Home (decor-focused). Wish also has a local marketplace app called Wish Local.
In 2017, the app added Wish Outlet, which sells overstocked high-quality brand goods at discounted prices. The app also added Wish Express, which offers faster shipping.
The shopping app has over 300 million users around the world. It is the #1 shopping app in 42 countries. Wish is the largest advertiser on Facebook and spends nearly $500 million a year on Facebook ads alone.
Wish became the most-downloaded shopping app in the USA in 2017. Over the course of the year, across the iOS App Store and Google Play store, Wish had 32.5 million U.S. downloads compared to Amazon’s 29.2 million.