Wendy’s is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio. The company moved its headquarters to Dublin, Ohio, on January 29, 2006. As of 2016, Wendy’s was the world’s third largest hamburger fast food chain with 6,500+ locations, following Burger King and McDonald’s.
Wendy’s offers two different hamburger patties, a “Junior” 1.78 ounce patty and its “Single” 4 ounce patty. 4-ounce patties are sold in single, double and triple sizes whereas the junior patties sell in single and double patties. The previous size of 2 ounces per junior patty was altered to its current size in 2007 to save on expenses from rising food costs. Originally Wendy’s had only two kinds of chicken sandwiches, fried and grilled. The spicy chicken sandwich started out as a promotional sandwich. It was later put on the menu full-time in 1996 due to its popularity and the fact that, compared to most promotional sandwiches, it was much simpler to make.
The Frescata line of sandwiches also went from being promotional items to main menu items. After going through several revisions, the Turkey and Swiss and the Ham and Swiss were put on the menu full-time. However, the Frescata sandwiches were discontinued in mid-December 2007.
Occasionally, some Wendy’s restaurants would offer a fried fish sandwich for some of its customers who desire fish instead of beef or chicken.
In 1988, Wendy’s was the first fast-food chain to create a single price-point value menu where all items listed on that menu were priced exclusively at 99¢. The menu was restructured in 2007 due to rising costs as the Super Value Menu with prices ranging from 99¢ to $2.00 USD.
In mid-2007, Wendy’s began a national debut of its new breakfast menu in its U.S. and Canadian stores. Wendy’s experimented with serving breakfast for a short time in 1985, but the endeavor was unsuccessful due to many issues. While approximately 12 Wendy’s restaurants in the U.S. and its territories have been serving breakfast since then, Wendy’s has not had a company-wide breakfast offering.
The newer breakfast menu differs slightly from the ones featured in 1985, and it is structured similarly to its lunch/dinner menu, with value meals and various sides like blended fruit. Menu items include several breakfast sandwiches served on biscuits, frescuit and Kaiser rolls, breakfast burritos and side orders of hash browns, muffins, and cinnamon sticks. In order to avoid the same issues the original 1985 breakfast offerings faced, the new menu was designed for ease of operation, lower costs, and reduced preparation time.
In January 2016, Wendy’s announced a transition plan to source only cage-free eggs by the year 2020 in all U.S. and Canadian locations that serve breakfast.
Notable menu items:
1)Frosty dessert – a frozen dairy dessert sold in chocolate and vanilla flavors. The Frosty flavors are also sold as a float. Recently, Frosty Shakes – a Frosty blended with either caramel, strawberry or chocolate fudge syrup – have been served at Wendy’s.
2)Dave’s – In late 2011, Wendy’s altered the recipe for their Single, Double, and Triple burgers, which had been staples of the menu for decades, in order to rerelease each as part of the new Dave’s Hot ‘N Juicy line. As before, they were constructed from the same basic patty, but the patty was now thicker, and its square edges had been rounded off slightly. The cheese began to be stored at a warmer temperature, allowing it to melt more completely over the patty, alterations were made to the bun and the selection of produce, and the condiments now consisted of ketchup and mayonnaise rather than ketchup, mayonnaise, and mustard. They were updated in 2016 and renamed as simply Dave’s, now using bakery-style buns.
3)Big Classic – A sandwich that directly competed with the Burger King Whopper. Mayonnaise, lettuce, tomato, pickles, ketchup, and onions served on a Kaiser-style roll. A second version with bacon was available, called the Big Bacon Classic, which was replaced with the Bacon Deluxe in 2009 when the Applewood Smoked Bacon was introduced.
4)Baconator – Single Baconator is one quarter-pound patty topped with mayonnaise, ketchup, three strips of bacon and two slices of cheese; Double Baconator has mayonnaise, ketchup, six strips of bacon, two quarter-pound patties and three slices of American cheese; and the Triple Baconator is three quarter-pound patties with nine strips of bacon, four slices of cheese, ketchup, and mayonnaise.
5)Ciabatta Bacon Cheeseburger – Introduced in January 2014, the Ciabatta Bacon Cheeseburger is made with a quarter-pound beef patty, aged Asiago cheese, thick-cut applewood smoked bacon, rosemary garlic aïoli, and oven-roasted tomatoes.At launch, the sandwich was priced at $4.79 in the United States and was part of a strategy to market higher-priced menu items to help position Wendy’s as a premium fast food chain. Wendy’s advertised the sandwich as a limited-time product that would be withdrawn in March 2014. According to the company, the sandwich has 670 calories. The debut of the burger received positive reviews. Syndicated fast food columnist Ken Hoffman called the burger “another winner” and “worth the carbs,” while the Phoenix New Times declared it was “one of the better burgers in the entire fast food industry.” Reviewers at the Sioux City Journal offered more mixed evaluations, with only two of four taste testers saying they would be likely to try the burger a second time.
6)Black bean burger – Wendy’s and a number of major fast food chains have been targeted for decades for meatless entrees, typically, meatless ‘veggieburgers’ – and Wendy’s response is the black bean burger. Its major ingredients are black beans, wild rice, farro, onions, brown rice, carrots, quinoa, corn, green bell peppers, and red bell peppers; and the sauce and seasonings include red wine vinegar, chili peppers, cumin, cilantro, and oregano and sea salt.