U by Kotex® try to help take care of the big and small things when we can. Exposing the failures in period products you’ve been enduring and enabling you to experience the difference between an easier, more manageable period, and an awful period where your products don’t perform as promised.
U by Kotex® are always realistic and truthful. U by Kotex® respect you and understand what you go through with your periods. That’s why U by Kotex® never over promise and are always straight forward with what U by Kotex® can and can’t deliver. U by Kotex® try to avoid using category stereotypes and anything else the category considers standard if that doesn’t reflect the reality of your life.
U by Kotex® tell it like it is. U by Kotex® are witty, smart, sassy and humorous. We speak about periods and period products the same way you do. We speak your language and always encourage your POV. We are not serious and would never speak to you authoritatively.
U by Kotex® want you to experience an unexpected sense of relief from the failures of tampons, pads, or liners. U by Kotex® want you to feel comfortable enough to create your own dialogue, question your current experience and be motivated to act differently. U by Kotex® will never do anything to make you feel awkward or uncomfortable.
U by Kotex® put your comfort first. Not only in the design of our products, but also in the materials we use to make them. That’s why each pad, liner and tampon contains safe materials that you can trust and feel good about.