Save An Extra $20 on your first shipment

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Invite Friends and Earn $20

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Free shipping over $50

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Sign up and get special offers

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Get free discovery kit of the good stuff

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Save 25% off and get free delivery on purchase of 100$+

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17% Off on Diapers & Wipes

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Up to 35% Off on Essentials

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When you buy Essentials for kids like Face+body lotion, Shampoo+body wash, Baby Laundry Detergent etc in The Honest Company you will get up to 35% Off. Shop now. Less

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The Honest Company Baby Products Under $170

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Beauty Products Starting at $3.99

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Health + Wellness Products Collection Sale

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Travel Size Products Under $25

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Personal Care Products Starting From $3.95

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Baby Detergents & Cleaning Products Collection Sale

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Gifts for Her + Beauty Gift Sets Under $50

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Baby Gifts Starting at $9.95

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The Honest Company Gifts Collection Sale

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Free Shipping on Any Honest Beauty Purchase

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About company

The Honest Company is an American consumer goods company, founded by actress Jessica Alba, that emphasizes household products to supply the marketplace for ethical consumerism. The company had $170 million in 2014 sales and was valued at $1.7 billion as of August 2015. The Honest Company has raised multiple rounds of venture capital and was anticipating an initial public offering as of 2016. Honest serves the United States and Canada.

It offers diapers and wipes bundle, essentials bundle, health and wellness bundle, diapers, wipes, healing balm, diaper rash cream, organic baby powder, soothing bottom wash, organic breathe easy rub, training pants, organic shave oil, discovery set, shampoo and body wash, conditioner, conditioning detangler, sunscreen, sunscreen spray, sunscreen stick, bug spray, laundry detergent, laundry packs, dryer cloths, multi-surface cleaner, bathroom cleaner, glass and window cleaner, floor cleaner, stain remover, organic breathe easy rub, prenatal multi-vitamin, baby and toddler multi powder, kid’s multi-vitamin, DHA/omega-3, kid’s immunity boost, immunity defense, convertible crib with toddler rail, dresser with changer, lunch box, kid’s sunglasses, diaper caddy, wood toy, bear hat, organic cotton blanket, gift cards, diaper cakes, surfboards sun and fun gift set, housewarming gift set, baby arrival gift set, and bath time gift set. The company sells its products through a network of retailers; and online.

Honest is known for its safe products. The company also touts its Honestly Free Guarantee that it does not use “health-compromising chemicals or compounds”, including a specific list of products it promises to never allow in its products. Whole Foods and Costco were The Honest Company’s initial retail distributors. The company began selling in Target Corporation on June 15, 2014. Other stores that carried the company’s products by mid 2014 included Buy Buy Baby and Nordstrom. By the end of the third quarter of 2014, the company carried 90 products.[5] Its leading selling product was diapers, at the time.

In 2015, a controversy surrounding Honest’s SPF 30 sunblock occurred when multiple customers complained of skin burns. These reports occurred shortly after the product had been repackaged and reformulated with reduced zinc oxide levels to improve aesthetics.

In March 2016, it was reported by The Wall Street Journal that Honest’s liquid laundry detergent product contained “a significant amount” of sodium lauryl sulfate or SLS, a synthetic surfactant that the company claimed it would “never consider for use in anything. Period.” In an immediate response to the WSJ article, The Honest Company stated that its product does not contain SLS, but does contain sodium coco sulfate which is characterised by The Honest Co. as the “gentler alternative” to SLS. However, sodium coco sulfate is a mixture of synthetic chemicals composed primarily of SLS. Honest’s detergent is sourced from Earth Friendly Products (EFP) which did not test for SLS. EFP in turn purchased untested chemicals from Trichromatic West which also did not test for SLS. EFP had removed its claims of SLS-free product from its own website in late 2015.

In April 2016, Good Morning America reported that The Honest Company was being sued for representing its infant formula as organic even though this product contains 11 synthetic substances prohibited under federal law in organic products. Honest Company stated that the infant formula had been FDA approved and certified USDA Organic in accordance with the National Organic Program. In December 2016, The Los Angeles Superior Court entered judgement for The Honest Company, dismissing the complaint permanently.

In October 2016, it was reported that some customers had experienced difficulty when trying to cancel subscriptions to the company’s recurring diaper service. Shortly thereafter, Honest announced it would release a new online cancellation feature. The brand began selling its products at CVS and Babies R Us in spring 2017, and on Amazon in July 2017.