Smartwool is an American company founded by New England ski instructors Peter and Patty Duke in Steamboat Springs, Colorado in 1994. In 2005 The Timberland Company acquired Smartwool and in 2011 Smartwool became a subsidiary of VF Corporation upon VF Corporation’s acquisition of The Timberland Company. The company makes eponymous products primarily from treated merino wool. Smartwool claims that this proprietary treatment makes its products itch-free and resistant to shrinking. Smartwool is also claimed to have moisture-wicking performance and odor-reducing, anti-microbial properties. it is thus marketed primarily as performance apparel. Reviews for Smartwool products are typically found in the context of equipment for hiking and other outdoor activities.
It offers its products through a network of dealers and distributors in the United States and internationally. The company was formerly known as Smartwool Corporation. The company was founded in 1990 and is based in Steamboat Springs, Colorado.
Merino wool breathes and manages moisture better than any other fiber. Because of wool’s ability to effectively manage moisture, odor-causing bacteria don’t have the moist environment they need to thrive. Learn many more benefits of Merino wool.
Every product is different and the contents might change slightly over time. Many Smartwool products are made of 100% merino wool, while some are blended with other materials for maximum performance. For specific content information, check out the product’s packaging.