The idea for SlideBelts began in Brig’s head in 2004. On September 25, 2007, Brig officially founded the belt company. He and Michelle married in 2008. Creating a groundbreaking product is one thing, but creating a company where that product can thrive and enrich people’s lives is an entirely different feat.
In 2010, Brig and Michelle moved to El Dorado Hills, California. Over 5 variations of belts later – having endured challenges together, and finally migrating out of their garage – the SlideBelts team has grown to 30 additional team members. As SlideBelts continues to grow, the team’s focus, leadership, and regard for product experience remain constant.
The strength of SlideBelts is not in our innovative products – the true strength of this company is the TEAM of people who make it happen. In the same way that a sports team loses games when they don’t work together, a business team that doesn’t work together will produce terrible products. SlideBelts focuses on what matters most: the people. Everything else falls into place.
BUILDING A BETTER LEATHER BELT
In 2004, Brig received a generous gift from one of his students while teaching abroad in Moldova: a ratchet belt. Instead of using worn out holes and an unreliable prong, this leather belt used something different: a tab on the buckle that ratcheted into teeth-like ridges sewn to the back of the leather strap.
Fascinated with the utility of the belt, Brig thought it could become a huge hit with some stylistic changes. He collaborated to improve and refine the buckle for the fashion world. As it turned out, the ratcheting buckle was already public domain, and a SlideBelts patent would not be possible until 9 years later when he improved and redesigned the buckle into a dual-ratchet lever.
Until their unique dual-ratchet redesign was ready, the older buckle style would have to do: a familiar but awkward buckle with a tiny protruding lever to activate the ratchet. Michelle undertook the task of launching the belts into the e-commerce scene while Brig worked at Nugget Markets to pay for inventory costs. With a lot of tireless hard work and attention to detail, SlideBelts grew from their garage into a new office space. With over 40,000 belts sold in 2013 and the recent success of their Kickstarter Survival Belt project, SlideBelts is well positioned to continue its exponential growth.
Our commitment to refining and improving our products means we utilize the best materials for you. Some of our competitors use synthetic fillers in their belts. SlideBelts does not. We understand how much you value a high-quality perfect fitting belt that’s comfortable, easy to adjust, and stylish. We offer high-quality belts so you will look great!
This is the current evolution of our ratchet belt buckle. It’s designed to be durable and easy to use, with a minimalist style.
PEOPLE ARE THE POWER
The phrase “our people are our greatest asset” has become somewhat of a cliché, but that doesn’t make it less true. No matter how large our team grows, our focus will always remain on the superb individuals that make up our company.
Our newest buckle places a strong emphasis on simplicity. We want it to look cool but never gaudy or over-the-top.
We’re always listening to our fans, and so new things are always coming down the pipe. Accepting complacency has been the death knell of more than one company, and we never want to stop moving forward.