PUMA is a German multinational company that designs and manufactures athletic and casual footwear, apparel and accessories, headquartered in Herzogenaurach, Bavaria, Germany. PUMA is the third largest sportswear manufacturer in the world. The company was founded in 1948 by Rudolf Dassler.
The company sells its products through PUMA stores and factory outlets, as well as online in approximately 120 countries.
PUMA offers products for Football, Running, Training and Fitness, Golf, Motorsports and LIfestyle. In the past, it sponsored a number of legendary athletes, including Pele, Eusebio, Johan Cruyff, Diego Maradona, Clyde Frazier, Lothar Matthäus, Hristo Stoitchkov, Rudi Voller, Boris Becker, Martina Navratilova, Linford Christie, Colin Jackson, Heike Drechsler and Michael Schumacher among others.
Currently, international footballers Cesc Fàbregas, Sergio Agüero, Antoine Griezmann, Marco Verratti, Yaya Touré, Olivier Giroud, Gianluigi Buffon, Mario Balotelli and Marco Reus are sporting PUMA football boots.
In terms of football clubs, PUMA sponsors Arsenal FC and Borussia Dortmund. National football teams Italy, Serbia, Switzerland, Austria, Cameroon, Ivory Coast, Ghana, Senegal and Uruguay and Olympic Handball Champion Denmark are also endorsed.
In Athletics, PUMA sponsors the Jamaican, Cuban, Bahamas, and Barbados Athletic Associations. It also has the world’s fastest man and Jamaican track athlete Usain Bolt under contract. The firm sponsors Indian cricketer Virat Kohli the captain of the India national team, as well as former Black Caps captain Brendon McCullum.
In order to support its women’s business, PUMA endorses musician Rihanna and reality star Kylie Jenner. In December 2014, Rihanna was also named Creative Director, overseeing direction of the womenswear line.
In 2015, Puma has also named the Korean boy group, BTS, as ambassadors of the company. The group has shot several commercials, advertising shoes, and clothing for the company.