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About company

The product was first introduced in 1989 and became popular with the phrase “I’m a big kid now!” which is the product’s slogan. The training pants are marketed with two packages: boys’ designs are blue and currently feature characters from the Disney Junior show The Lion Guard; girls’ designs are pink with the Disney Junior show Whisker Haven Tales with the Palace Pets characters.

Huggies Pull-Ups variations
Huggies Pull-Ups have been distributed in 3 different types which have been intact since 2006.

Learning Designs
Overwriting the original Huggies Pull-Ups in 2000, but on March 2nd, 2005, the original Huggies Pull-Ups are now known as Learning Designs. Learning Designs Pull-Ups have small pictures in the area that is most commonly urinated on, that are printed on certain ink that evaporates when exposed to urine. This makes it so that these icons fade when the wearer wets, discouraging him/her from urinating in the Pull-Up, and to use the toilet instead, and as an incentive for staying dry for long periods of time. All Pull-ups variations have this feature. On March 2nd, 2005, Learning Designs Pull-Ups also have a small star picture on the inside that is digested on, that is also printed on certain ink that evaporates when exposed to feces.

Wetness Liner
Wetness Liner Pull-Ups Training Pants were first distributed in 2005 as a competitor to the now defunct Pampers Feel ‘N Learn. These Pull-Ups were much like Learning Designs Pull-Ups, except they added special liner to the Wetness Liner ones. This liner is placed on the inside of the Pull-up, where the wearer is most likely to wet, and is sensitive to urine. When the Wetness Liner is exposed to urine, it causes the wearer to feel uncomfortable, and learn that (s)he should not wet oneself and use the toilet instead. Wetness Liner Pull-Ups also have the Learning Designs, which also fade when the wearer wets the pull-up.

Cool-Alert name change
In 2006, the Wetness Liner Pull-Ups were replaced by Cool-Alert. This variation has since been intact since.

GoodNites
GoodNites are used to control bedwetting. In 2008, The Goodnites disposable underwear split up from the Pull Ups brand merging with the Huggies brand, Then in 2011, Goodnites split up from the Huggies brand and formed their own brand which is the same name as the product.

Night-Time
At the same time that Wetness Liner was renamed Cool Alert, Pull-Ups introduced Night Time Pull-Ups. The Night Time Pull-Ups were very much like a regular Pull-Ups pant, except it has more absorbency, and they have bedtime designs featuring Disney’s Princess Rapunzel and Doc McStuffins characters for girls and Cars and Jake and the Never Land Pirates characters for boys. The Night Time Pull-Ups are not available in the 4T-5T size.