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About company

The brand was introduced in 1960. In 2011, it held a quarter of US market share. Innovations introduced by Procter & Gamble in the Puffs line include adding lotion in 1987.

Puffs rectangle and cube cartons are made from 100% recycled paperboard, with a minimum of 35% post-consumer content. All Puffs cartons (rectangle, cube, car cup) are recyclable if there is a recycler in your area that takes this type of material. Puffs SoftpackTM packaging is made from plastic polyethylene film.

offer different box designs in our Puffs lineup because consumer preferences vary. Stores choose which versions they want to carry, so you might want to mention your interest to the store manager. Keep in mind that our box designs are packed in mixed cases, and retailers are not able to order a case of one particular design. It’s also possible the one you like is temporarily sold out or is only available during a particular season.