Persil is a brand of laundry detergent made by Henkel but also licensed for manufacture, distribution, and marketing in several countries by Unilever. Henkel and Unilever both manufacture their own formulations.
Dry cleaning and laundry
Persil Service contracts large, industrial dry cleaning and laundry factories up and down the country to do the dry cleaning for a certain amount of shops within a certain radius. However, some stores process dry cleaning and laundry on-site, allowing nearby shops to keep their customers’ clothes within the company. Many of these production stores formerly traded as Sketchleys.
After Persil Service and Fujifilm teamed up, stores were outfitted with Fujifilm lab equipment. All stores contain a Fujifilm FP 363SC for fast processing of one-hour 35mm films rolls and a Fujifilm Digital Minilab Frontier 340, allowing up to 900 customer photos to be processed per hour. The minilab is connected to a Fujifilm Smartpix digital terminal, located in the shop area which allows customers to print their own digital photos but at the same quality as other photos printed on a chemical printer.
Persil Service operates a key cutting service in most shops. The majority of these are for house keys only, but a small selection of shops have the equipment to craft copies of car keys.
The company piloted a shoe repair service in some branches in the north of England in the first half of 2006. The pilot scheme has now ended and the service will not be adopted by the company. However, shoe repairs are taken in by shops and sent away for repairs by a partnered company.
A carpet cleaner hire service is available in most stores, in conjunction with Clantex Ltd. An unsuccessful home delivery service was also piloted.
The company’s Laundry and Home Care segment offers heavy-duty and specialty detergents, fabric softeners, laundry performance enhancers, and laundry care products, hand and automatic dishwashing products, cleaners for bathroom and WC applications, household, glass, and specialty cleaners and air fresheners and insecticides for household applications.