Sign up and Unlimited access to movies in theaters.

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About company

MoviePass is an American subscription-based movie ticketing service. The company was incorporated in 2011 and is based in New York, New York.

the service allows subscribers to purchase a single movie ticket per day for a flat subscription fee per month. The service utilizes a mobile app, where users check-into a cinema and choose a film and showtime, which results in the cost of the ticket being loaded to a prepaid debit card, which is used to purchase the ticket from the cinema as usual.

The service went through several pricing structures following its original invite-only launch, before announcing in August 2017 that it would switch to offering a plan with a single film per day priced at $9.95 per month. The change in business model came with the acquisition of a majority stake in the company by an analytics firm, who sought to widen the service’s reach so it could collect more information on customer viewing habits.

Subscribers to MoviePass are issued a branded prepaid debit card. Using the MoviePass mobile app, users check-in at a supported cinema, and select a film and showtime occurring within the next 30 minutes; the card is automatically loaded with the amount of money needed to purchase a single ticket from the cinema for that film. The user then purchases their ticket as usual, using their MoviePass card as their payment method. Hence, the service is subsidizing the purchase of tickets directly from the cinema by the customer. Some cinemas support e-tickets through MoviePass. MoviePass has said that its service is supported at 91% of U.S. cinemas. One regional dine-in chain, Studio Movie Grill, made an investment in MoviePass, and partnered to pilot features such as integrated food ordering.

The MoviePass service has several limitations. It cannot be used for screenings in specialty formats such as 3D or IMAX. The service also does not support advance purchase of tickets, and only allows solo purchases.