Maybelline is a major American makeup brand sold worldwide.The company was founded in 1915 and is based in New York, New York.
It offers eye products, such as brows, eyeliners, eyeshadows, and mascaras. The company also provides face products, including BB creams, concealers, contouring products, foundations, powders, and primers. In addition, it offers products for lips, such as lip balm, lip color, lip gloss, and lip liners. Further, the company provides brushes and accessories, including makeup tools and removers.
There is reasonable evidence that claims that Maybelline products were tested on animals are not wholly unfounded. During 1989 L’Oreal ceased to test finished products prior to their launch on the market and has committed to developing alternative methods. Although according to a 2010 report, it is required by law in some countries to continue with animal testing. The company has made a commitment to “work with the authorities in these countries and sharing knowledge about alternative testing methods”. According to their website, L’Oréal no longer officially tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.