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About company

Luvs is a brand of disposable diapers made by Procter & Gamble which also is the maker of Pampers disposable diapers. It was sold as a “deluxe” brand in the late 1980s. Since 1994 it is sold as a budget brand. The brand also has baby wipes.

We use absorbent gelling material in the padding of our diapers to absorb wetness. This material has a long history of safe use in a variety of products and has been in Pampers and Luvs diapers for more than two decades. Absorbent gelling material (AGM) is closely related to ingredients widely used in cosmetics and food processing. When added to our diapers, the AGM is dry and granular, but it forms a gel as it absorbs liquid. It’s perfectly normal to see some gel on the skin from time to time, especially if the diaper is heavily saturated.