Liberte engages in the direct to store distribution of specialty, natural, and organic foods in Canada. It offers yogurt, kefir, cheese, sour cream, and tofu products. The company provides organic/natural dairy, deli, juices, shelf stable, and frozen food manufacturers with direct to store distribution and sales support services. Its sales services include retail sales force; relationships with various departments, including dairy, natural/organic, deli, produce, and bakery; information on customer accounts, sales, and inventory; and market execution on new product lines and promotional activity. The company also provides distribution and logistics services, which include inventory management and logistics, fleet of trucks, and delivery. It offers its products through a network of grocery retailers, independent food retailers, and natural food stores. Liberté was formerly known as Western Creamery Inc. and changed its name to Liberté in July 2006. The company was founded in 1928 and based in Brampton, Canada with distribution centers and sales offices in Toronto, Montreal, and Vancouver, Canada. As of December 15, 2010, Liberté operates as a subsidiary of Yoplait France SA.
Liberté brand products:
Liberté originally entered the market in 1936 as a manufacturer of cream cheese and cottage cheese centred in Montreal, Quebec. In 1964, Liberté expanded its operations and moved its operations to Brossard, Quebec, where they started to manufacture yogurt in addition to their original cheese products. Since then they have added another production line in Saint-Hyacinthe where they are able to produce a wider variety of products.
Western Creamery has been providing customers with cultured dairy products for over 60 years. The company consists of two locations: a manufacturing facility in Toronto, Ontario, and a distribution centre in Brampton, Ontario. Western Creamery manufactures a variety of natural yogurts, cream cheese spreads, pressed cottage cheeses, and sour creams. All Western Creamery products are made from all-natural ingredients and are certified kosher.
Laiterie Tournevent specializes in the production of milk, butter, and cheese that is manufactured from goat milk and its products are distributed all across Canada. In 1990, the production facility was expanded and modernized to allow Tournevent to develop several new products, and in 1992, the company introduced a home delivery service called “Tournevent Express”.