Larabar was created by Denver native Lara Merriken, who was looking to make a “very healthy product that tasted delicious”. According to the General Mills website, Merriken’s inspiration for the snack occurred during a hiking trip in 2000 through the Rocky Mountains of Colorado. As she was running down the mountain, she was inspired to create a delicious food bar that was made out of only fruits, nuts and spices.
The bars were first introduced for sale in the United States on April 14, 2003. The original Lärabar flavors were Cherry Pie, Apple Pie, Cashew Cookie, Banana Cookie, and Chocolate Coconut Chew.
International sales commenced in the summer of 2004.
In 2008, General Mills acquired the original producer of Larabars, Humm Foods.
At LARABAR®, we believe that the foundation of a sound mind, body and spirit is derived from what you eat – and what you eat is most delicious and satisfying when it’s in a whole, natural state.
We believe that it doesn’t matter who you are, everyone deserves to eat great food. We are passionate about creating delicious, convenient snacks that are made from just a few, simple ingredients for everyone to enjoy.
To this day, we continue to be inspired by Lara’s vision for LÄRABAR. Our Original Fruit & Nut Food Bars are made with only a few, recognizable ingredients, are minimally processed, and GMO free.