Guess is an American clothing brand and retailer. In addition to clothing for both men and women, Guess markets other fashion accessories such as watches, jewelry, perfumes, and shoes.
Products include denim and cotton clothing, such as jeans, pants, overalls, skirts, dresses, shorts, blouses, shirts, jackets, and collections of knitwear. The company also grants licenses to manufacture and distribute various products, including eyewear, watches, handbags, kids’ and infants’ apparel, leather goods, fragrance, jewelry, and other fashion accessories. As of Dec. 31, 2006, the company operated 336 stores, including 192 full-price retail stores, 103 factory outlet stores, 25 marciano stores, and 16 Guess Accessories stores in the U.S. and Canada. It also ran 24 stores in Europe and 3 in Mexico through a majority-owned joint venture as of yearend 2006. The company was founded in 1981 and is based in Los Angeles.
GUESS was established in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Inspired by a European influence, the Marcianos redefined denim. One of their initial designs was a stonewashed, slim-fitting jean, the 3-zip Marilyn. Bloomingdale’s was the first department store to welcome the brand by ordering two dozen pairs of jeans. They disappeared from the shelves in just hours. This was the beginning of a long success story.
GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Throughout the decades GUESS invited people to dream with its iconic and timeless advertising campaigns that turned unknown faces into famous models. In 2004, the company expanded with a new retail concept for its contemporary collection called Marciano. The Marciano brand offers a fashion-forward collection designed for trend-setting women and men. In 2007, the G by GUESS retail concept was born, gaining its Southern California aesthetic from the Marciano brothers’ personal passion for the young, California lifestyle they so enjoyed when they first moved to America.
Today GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 80 countries around the world.