Eggie is a California-based brand of clothing created in August 2017 by Korean-American Youtube personality Jenn Im. Im partnered with global fashion company INSTACO to design and produce the clothing line. The primary designer who oversees the collection is Angela Yea of INSTACO. INSTACO, which serves as the physical office and provides the management team for Eggie, is headquartered in Costa Mesa, California
This line reflects my own personal wardrobe and is designed for today’s customer who loves to reinvent their look and doesn’t want to be labeled or boxed into one style. My goal with this line is to push the boundaries of fashion and include a selection of gender fluid pieces that are inclusive for all. People can express themselves through Eggie, and experiment with styles that effortlessly transform themselves from polished to punk.
The Eggie brand is an extension of Jenn Im, who has amassed a social footprint with millions of followers since she founded YouTube channel Clothes Encounters in 2010. Im’s fans fell in love with her easy charm and visual aesthetics. Im’s clothing line comes after a series of collaborations with fashion, beauty and lifestyle brands including Calvin Klein, ColourPop Cosmetics, Simple Skincare, Smashbox, Levi’s, Macy’s and Clinique. Eggie has been a lifelong dream of hers.
Eggie has garnered positive attention from bloggers and the fashion industry and noted for its affordability.As of November 2017, Im’s videos on her Youtube channel relating to her Eggie brand, including her lookbooks and try-on hauls, had more than 1.2 million views combined.