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In 1948, William Rosenberg opened Open Kettle, a restaurant selling donuts and coffee in Quincy, Massachusetts; in 1950, the restaurant was given the name Dunkin’ Donuts. Rosenberg conceived of the idea for the restaurant after his experiences selling food in factories and at construction sites, where donuts and coffee were the two most popular items. The restaurant was successful, and Rosenberg sold franchises of Dunkin’ Donuts to others starting in 1955.

In 1963, Rosenberg’s son Robert became CEO of the company at the age of 25. In that same year, Dunkin’ Donuts opened its 100th location. Dunkin’ Donuts was at the time a subsidiary of Universal Food Systems, a portfolio of 10 small food service businesses and Dunkin’ Donuts locations varied greatly, with some selling full breakfasts and other food and others serving only donuts and coffee.

Dunkin’ Donuts has several varieties of donuts. Other bakery goods and sandwiches include bagels, cookies, muffins, donut holes under the brand name “Munchkins”, oven-toasted sandwiches under the brand name “Big N’ Toasted”, and a glazed donut breakfast sandwich.

The company has grown to become one of the largest coffee and baked goods chains in the world, with more than 12,000 restaurants in 36 countries.

 

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