Cottonelle’s mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself.
In early 2008, Cottonelle devised an extensive advertising campaign featuring a large “Comfort Haven Bus” decorated to resemble a dog. According to Ad Rants, the bus would travel cross-country to “offer visitors access to “relaxation stations” where people can see first-hand—and hopefully in privacy—how soft and comforting Cottonelle can be.”
At one point, Cottonelle featured a program called Puppy Points. On a package of Cottonelle toilet paper would be a label with a certain amount of points. The label had to be cut off and saved. The Cottonelle website, showed a list of Cottonelle related items that you could receive in exchange for puppy points, including a Cottonelle bath robe, a Cottonelle picture frame, hand bag, slippers, etc. On July 31, 2008, puppy points were discontinued and could no longer be redeemed for merchandise.