Clairol is a personal-care-product division of company Procter & Gamble, specializing in hair-coloring and hair care that begun in 1931 by Americans Lawrence and Joan Gelb, along with business partner and lifelong friend, James Romeo, after discovering hair-coloring preparations while traveling in France. The company was widely recognized in its home country, the United States, for its “Miss Clairol” home hair-coloring kit introduced in 1956. By 1959, Clairol was considered the leading company in the U.S. hair-coloring industry. In 2004, Clairol registered annual sales worth approximately US$1.6 billion from the sale of its hair products. As of 2014, Clairol manufactures hair-coloring products sold under the brand names “Natural Instincts”, “Nice ‘n Easy” and “Perfect Lights”.
The company offers its products through stores and online retail partners. The company was formerly known as Clairol, Inc. and changed its name to P&G-Clairol, Inc. in March 2003. The company was founded in 1931 and is headquartered in Stamford, Connecticut. As of November 16, 2001, P&G-Clairol, Inc. operates as a subsidiary of The Procter & Gamble Company.
The Clairol hair-coloring line includes permanent hair color, semi-permanent hair color, highlighting and blonding products. As of 2014, Clairol’s hair-color products are sold under the following brands:
Nice ‘n Easy.