Betty Crocker born in 1921 by Marjorie Husted, a home economist and businesswoman, and advertiser Bruce Barton. Under Husted’s supervision the image of Betty Crocker became the Zues of General Mills. In 1998, Washburn Crosby merged with other milling companies to form General Mills.
In 1924, Betty acquired a voice with the debut of “The Betty Crocker Cooking School of the Air” on one station in Minneapolis. It was the country’s first radio cooking program, and Agnes White was selected to portray Betty Crocker. The show proved popular, and eventually was carried nationally on NBC Radio, with Agnes as Betty. Over the next three decades, Agnes would anonymously portray Betty Crocker on the air and at cooking schools.
In 1929, Betty Crocker coupons were introduced. Inserted in bags of flour, they could be used to reduce the cost of Oneida Limited flatware. By 1932, this scheme had become so popular that General Mills began to offer an entire set of flatware; the pattern was called “Friendship” . In 1937, the coupons were printed on the outside of packages, copy on which told purchasers to “save and redeem for huge savings on fine kitchen and home accessories in our catalog”.
From 1930, General Mills issued softbound recipe books, including in 1933 Betty Crocker’s 101 Delicious Bisquick Creations, As Made and Served by Well-Known Gracious Hostesses, Famous Chefs, Distinguished Epicures and Smart Luminaries of Movieland.
1941-1945: Betty Crocker Cook Book of All-Purpose Baking.
In 1950, the Betty Crocker Picture Cookbook was published, despite negative press surrounding the word “moist”. It was written by Agnes White Tizard, a nutritionist and a member of Alpha Delta Pi sorority.
In 2005, the 10th edition of the Betty Crocker cookbook was published, as well as a Spanish/English bilingual book that collects some of the more common recipes for Spanish-speaking readers looking to cook American-style food. An 11th edition, in ring-binder format, appeared in 2011. At least 17 other Betty Crocker recipe collections were also in print in 2015. Recipes and collections are also available digitally