Beneful has a new lineup of simply-made recipes that are crafted with real, wholesome ingredients and no fillers. Our delicious Grain Free recipe is made with no corn, wheat, or gluten. It features farm-raised chicken as the first ingredient accented with real blueberries, pumpkin, and spinach. Select 10 is a limited ingredient recipe that’s made with ten purposeful ingredients and no corn, wheat, potatoes, or soy. It stars farm-raised beef as the first ingredient, and is accented with sunflower oil and apples. And for those looking for a completely unique meal experience, we have Simple Goodness. These tender, meaty morsels are simply made with farm-raised beef or chicken, plus other wholesome ingredients including a blend of real peas and carrots you can see.
All of our Beneful dry dog food recipes are made with real, wholesome ingredients — including real beef, chicken, or salmon as the first ingredient. In addition to wholesome ingredients like high-quality proteins, whole grains, and real fruit and vegetable accents, there’s also no added sugar and at least 22 grams of protein per cup.
Beneful wet food is made with real lamb, beef, chicken, turkey or salmon as the second ingredient behind only water or broth. Our wet recipes now feature no artificial colors, flavors, or preservatives, while still having the same delicious taste your dog is guaranteed to love.
We’ve made these formulation changes to give pet owners like you more familiar, quality ingredients, while still retaining the same great taste your dog is guaranteed to love. We will continue to make changes to our recipes in years to come as we look for innovative ways to exceed pet owners’ expectations and delight dogs.
Purina’s quality control and safety protocols are the gold standard for the pet food industry and we hold ourselves to very strict standards. Beneful food is made in Purina-owned facilities across the United States with sourcing and processing that meets or exceeds FDA, USDA and AAFCO standards for pet food. In a typical 24-hour production, Purina conducts 30,000 quality checks involving ingredients, packaging, receiving, processing, and packing. We take these steps to ensure that our consumers and their pets have safe, quality products.
Beneful dog foods are produced in company-owned facilities in the United States in cities such as Flagstaff, Arizona; Fairburn, Georgia; and Davenport, Iowa. We have on-site quality assurance laboratories and staff in each of our manufacturing facilities to monitor our comprehensive food safety program and ensure product quality and safety.
Beneful exclusively produces food for dogs including dry food, wet or canned food, and various snacks. The Beneful Healthy Harvest product line, added in June 2005, was the company’s first premium dry dog food to feature soy as the main protein source rather than meat. Beneful Prepared Meals were introduced in March 2006. With eight flavors, the line featured resealable, multipurpose packaging where the containers also serve as a dog food bowl. Beneful’s packaging was recognized with the Pack Expo Selects Award at the Showcase of Packaging Innovations in 2007.