Sale under $75

Sale Expires October 15, 2019
Shop for Women's Clothing, Accessories like Shoes, Hats, Watches, etc,...More

Shop for Women’s Clothing, Accessories like Shoes, Hats, Watches, etc, for $75 & Under Sale, in Bcbgeneration. Less

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Up to $51 Off on Trending Sale

Sale Expires October 10, 2019
Shop for $50 & Under Trending Sale includes Clothing, Shoes,...More

Shop for $50 & Under Trending Sale includes Clothing, Shoes, Bags, etc, and get up to $51 Off on it, in Bcbgeneration. Less

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$25 & Under Clothing & Accessories Sale

Sale Expires September 20, 2019
Shop for Clothing & Accessories like Shoes, Jewelry, Hats, etc,...More

Shop for Clothing & Accessories like Shoes, Jewelry, Hats, etc, for $25 & Under, in Bcbgeneration. Less

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Women’s Hair Accessories at Just $18 & $26

Sale Expires September 20, 2019
Shop for Women's Hair Accessories Sale includes Set of 5...More

Shop for Women’s Hair Accessories Sale includes Set of 5 Girl Power Star Hairpins, Femme Floral Headband, etc, at Just $18, in Bcbgeneration. Less

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Women’s Hats Sale

Sale Expires October 31, 2019
Shop for Women's Hats like Crochet Floppy Hat, Denim Military...More

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Up to 31% Off on New Vacation Shop Sale

Sale Expires September 25, 2019
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Shop for New Vacation Shop Sale includes Clothing, Shoes, Hats, etc, and get up to 31% Off on it, in bcbgeneration. Less

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Heels & Sandals with Up to $45 Off

Sale Expires September 20, 2019
Shop for Heels & Sandals like Zina Platform Sandal, Hailey...More

Shop for Heels & Sandals like Zina Platform Sandal, Hailey Stilleto Mule, etc, and get Up to $45 Off on it, in Bcbgeneration. Less

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Up to $40 Off on Jumpsuits & Rompers

Sale Expires October 31, 2019
Shop for Jumpsuits & Rompers like Denim Cutout Surplice Culotte...More

Shop for Jumpsuits & Rompers like Denim Cutout Surplice Culotte Jumpsuit, Nation Stripe Tie Front Romper, etc, and get up to $40 Off on it, in bcbgeneration. Less

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Denim Styles at Just $24.99

Sale Expires September 30, 2019
Shop for Selected Denim styles of Women like Cold Shoulder...More

Shop for Selected Denim styles of Women like Cold Shoulder Dot Top, Frayed Overall Denim Dress, etc, at Just $24.99, in Bcbgeneration. Less

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Up to 30% Off on Women’s Boots

Sale Expires September 30, 2019
Shop for Selected Women's Boots like Dani Bootie, Demi Mule,...More

Shop for Selected Women’s Boots like Dani Bootie, Demi Mule, etc, and get up to 30% Off on it, in Bcbgeneration. Less

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New Arrivals Sale Starts at $28

Sale Expires September 25, 2019
Shop for New Arrivals like Bracelets, Clothing, Shoulder Bags, etc,...More

Shop for New Arrivals like Bracelets, Clothing, Shoulder Bags, etc, Sale Starts at $28, in Bcbgeneration. Less

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Sunglasses Starting at $58

Sale Expires October 31, 2019
Shop for Kitten, Petite Beautiful Sunglasses Starting at $58, in...More

Shop for Kitten, Petite Beautiful Sunglasses Starting at $58, in BCBGENERATION. Less

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$75 & Under Shoes Sale

Sale Expires August 31, 2019
Shop for Shoes for $75 & Under, in BCBGENERATION.
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Bcbgeneration Clearance Sale

Sale Expires August 31, 2019
Shop for Women's Clothing & Accessories in Clearance Sale, in...More

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Free Shipping on order Over $75

Sale Expires December 31, 2019
Shop for $75+ Women Clothing & Accessories, and get Free...More

Shop for $75+ Women Clothing & Accessories, and get Free Shipping on it, in Bcbgeneration. Less

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Recently Expired BCBGENERATION Coupons

Extra 30% Off on Sale

Sale Expired
Shop for Women's Clothing like Jackets, Rampers, etc, and get...More

Shop for Women’s Clothing like Jackets, Rampers, etc, and get Extra 30% Off on Sale, in Excludes clearance. Less

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Extra 30% Off on Matching Sets Sale

Sale Expired
Shop for Matching Sets like Scalloped Stripe Cropped Top, Scalloped...More

Shop for Matching Sets like Scalloped Stripe Cropped Top, Scalloped Stripe Dolphin Short, etc, and get Extra 30% Off on it, in Bcbgeneration. Less

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Dresses Under $88

Sale Expired
Shop for selected beautiful dresses like Lace-up-line-dresses, Floral print dresses,...More

Shop for selected beautiful dresses like Lace-up-line-dresses, Floral print dresses, etc under $88, in BCBGENERATION. Less

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30% Off on Selected Full-Price

Sale Expired
Shop for Selected Clothing & Accessories like Tiffany Microsuede Sandal,...More

Shop for Selected Clothing & Accessories like Tiffany Microsuede Sandal, Denim Military Cap, etc, and get 30% Off on it, in BCBGENERATION. Excludes sale. Less

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4th of July Promo – 40% Off on Sitewide

Sale Expired
4th of July Promo: Shop for New Arrivals like Clothing,...More

4th of July Promo: Shop for New Arrivals like Clothing, Accessories, etc, and get 40% Off on Sitewide, in BCBGENERATION. Excludes clearance. Less

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About company

Born in Paris and raised in Los Angeles, we were destined to uphold the chic legacy of the BCBGMAXAZRIA brand and infuse it with the wild, trendsetting spirit of the West Coast.

We are a young, contemporary brand made for the youthful and spontaneous of spirit. BCBGeneration bridges the gap between aspiration and imitation. Positioned between fast fashion and contemporary influence, it’s a full lifestyle offering for a modern, fashion-forward girl.

we seek to do more than just keep up with the trends -we want to empower the girls that create them. Headquartered in Los Angeles, an open market of global tastes and ideas for trend-curators and untamed hearts, we are all about inspiring effortless, spontaneous, daring style choices.

Designed with modern girl in mind, each new line seems to be as bold, sophisticated and fresh as the generation that wears it -yours.

SHIPPING COSTS AND METHODS:

BCBGeneration ship to all US states and territories, as well as PO boxes and APO/FPO addresses.
Most standard shipping orders placed by 5 p.m. EST will be processed the same business day and will ship within one business day after your order is placed. Please note that some orders may take longer to process. All orders are subject to credit approval.
Orders for express delivery may be placed Monday through Thursday before 3 p.m. EST. Express delivery orders placed between 3 p.m. Thursday and 3 p.m. Friday will arrive on Monday; those placed after 3 p.m. Friday will arrive on Tuesday.
BCBGeneration does not ship or deliver on Saturdays, Sundays or holidays.
Any order standard shipping is free expected delivery is 4-8 days.
Any order Two Days shipping cost is $15 expected delivery is 2 business days.
Any order Next Day shipping cost is $25 expected delivery is Next day.

ONLINE RETURNS & EXCHANGES:
        • BCBGeneration merchandise must be received within 30 days of shipment date.

• Merchandise must be in saleable condition with all tags attached. Shoes must be returned unmarked and in the original shoe box, swimwear must be returned with the original sanitary lining and packaging intact.

• Merchandise must be accompanied by the return slip or packing slip.

  • • Merchandise marked Final Sale on bcbgeneration.com is not returnable.
  • • Refunds for merchandise, including items received as gifts, will be credited to the purchaser’s original form of payment for the price paid less the original shipping charges and, if applicable, pre-paid return shipping charges.
  • • Refunds will post to the customer’s account within approximately 7 days after return processing date. Depending on your financial institution, it may take up to two billing cycles for the credit to appear on a monthly statement.
  • • Price adjustments may be made within 10 days of shipment date.
  • • Merchandise purchased in BCBGeneration stores or from other retailers, including department stores, must be returned to the originating store and is subject to the return policy of the originating retailer. We cannot process store–bought returns at our warehouse.

RETURN INSTRUCTIONS – DOMESTIC ORDERS :
To return merchandise purchased on bcbgeneration.com use one of the following options:

Option 1: Return an item using our online return center
To begin your return process, click here.

STEP 1: Enter the order number and associated billing zip code.

STEP 2: Print the return slip and return shipping label.

A return slip is required for each item returned. If you wish to return items from multiple orders, you will need to repeat this process for each order number

A return shipping fee of $6.00 for each shipping label used will be deducted from your refund. If you have items from multiple orders, we suggest consolidating your returns by using only one of the shipping labels and enclosing all printed return slips into the package.

STEP 3: Prepare the return package

    •  Enclose the return slip(s) in the return package with the item(s) you’re sending back to us.
    •  Securely package the item(s) with the original internal packing materials, boxes, and containers.
    •  Affix the shipping label on the package (cover up any old labels or UPC codes) and drop it off at your nearest UPS location. Click here to find a UPS drop-off location convenient for you.

Option 2: Return an item using the prepaid return shipping label
A pre-paid, pre-addressed return shipping label is included in shipments delivered within the United States. A return shipping fee of $6.00 for each shipping label used will be deducted from your refund. If you have items from multiple orders, we suggest consolidating your returns by using only one of the shipping labels and enclosing all return slips.

STEP 1: Prepare the return package

    •  Enclose the return slip(s) in the return package with the item(s) you’re sending back to us.
    •  Securely package the item(s) with the original internal packing materials, boxes, and containers.
    •  Affix the pre-paid shipping label on the package (cover up any old labels or UPC codes) and drop it off at your nearest UPS location. Click here to find a UPS drop-off location convenient for you.

Option 3: Return an item using your own shipping method.
If you do not wish to use the return shipping label we provide, you can also send the item back to us using any other trackable method, at your expense. If you choose this option, refer to the packing slip for our return address. Please note we do not accept C.O.D. deliveries or hand-delivered returns and we are not responsible for items lost in the mail.

STEP 1: Prepare the return package

  •  Enclose the return slip(s) in the return package with the item(s) you’re sending back to us.
  •  Securely package the item(s) with the original internal packing materials, boxes, and containers. Affix the shipping label of your choice on the package (cover up any old labels or UPC codes) and ship.

RETURN INSTRUCTIONS – INTERNATIONAL ORDERS If you choose to return an item, our international shipping partner, Borderfree, will provide you with a refund of the original price paid in the same currency and using the same exchange rate as your original order less the costs of return including shipping, taxes, and duties. Please allow up to 25 business days for the credit to post to your account. Click here for return instructions and to view our International Return and Exchange Policy. EXCHANGE INSTRUCTIONS If you wish to make an exchange, call us at 1-877-707- 2224. One of our Customer Care agents will help you place a replacement order that will ship for free. Please note you will be charged for the replacement merchandise and you will be refunded for your returned merchandise once received and processed by us. Unfortunately, we are unable to waive return shipping fees. GIFT RETURNS Refunds for any item you receive as a gift will be credited back to the purchaser’s original form of payment. RETURNS WITHOUT A PACKING SLIP If you wish to return your online purchase but have lost your original packing slip, simply call us at 1-877-707- 2224 and we will provide you the required information to perform a return by mail. If you have further questions about the above return policy, return and exchange instructions or require additional assistance, please contact a Customer Care agent via chat, email or phone call.