Aveeno products in the United States owned by American consumer goods and pharmaceutical company Johnson & Johnson. Aveeno was founded in 1945, and its first product was their Soothing Bath Treatment. The active ingredient in all Aveeno products are colloidal oats and/or oat extracts – Avenanthramides, which have been branded as “active naturals”. Aveeno offers products to treat skin conditions such as eczema, psoriasis, urushiol-induced contact dermatitis, pruritus ani, chickenpox, hives, and sunburn.
The name Aveeno is derived from the scientific name for the common oat, Avena sativa, as the key ingredients in Aveeno products are colloidal oats.
It is Aveeno mission to help inspire you to discover natural beauty and well-being in your life by:
Discovering the most effective ACTIVE NATURALS® ingredients sourced from nature and unlocking their power to deliver real skin and hair care benefits for healthier, more beautiful skin and hair.
Developing products so effective they are trusted by consumers and recommended by healthcare and beauty professionals.
Bringing communities back to a healthier, more naturally beautiful state.