Deal Activated, no coupon code required!
Join, extend or upgrade to AMC Stubs Premiere by 3/31 and earn $5 Bonus Bucks + a year of premium perks, including a $5 reward for every $50 spent and waived online ticketing fees.
Expires: Expires March 31, 2019
Submitted: 4 years ago
Founded in 1920, AMC has the largest share of the American theater market ahead of Regal Entertainment Group and Cinemark Theatres. The chain has 86 locations in mainland China, home of the Dalian Wanda Group. The company’s headquarters are located in Leawood, Kansas.
After acquiring Odeon Cinemas, UCI Cinemas, and Carmike Cinemas in 2016, it became the largest movie theater chain in the world, and also the largest in the United States, with 2,200 screens in 244 theatres in Europe and over 8,200 screens in 661 theatres in the United States.
Its customer loyalty program, AMC Stubs, benefits avid movie goers and its gift card is considered to be an ideal gift for any movie lover.
AMC introduced stadium-style seating, in which the seats are placed on risers so that each person has an unobstructed view of the screen and have adjustable armrests that can be raised to create “Love Seat” style seating. Both of these features have become standard for nearly all movie theaters built today by all major chains.
AMC offers a few premium formats at their locations that have 12-30 screens, while all locations are equipped to show 3D films in RealD 3D in select auditoriums. AMC has been uniting their Premium Format Auditoriums with naming in the Format of ” at AMC” and phasing out the older branding as of January 2017.
IMAX at AMC:
A joint-venture between IMAX Corporation and AMC Theatres. Currently being installed at larger theatre complexes and uses digital IMAX projectors. Often, laser IMAX is used.
Dolby Cinema at AMC:
Using a format from Dolby, these auditoriums have Dolby Atmos sound, HDR Laser projection, and AMC’s [black colored] recliners installed in them. Some locations feature video wall entrances that display film related content provided by the film company. Launched in 2015 to replace the first incarnation of AMC Prime, these auditoriums are also known as Dolby Cinema at AMC Prime.
BigD at AMC:
A PLF Auditorium that uses a Christie Brilliant 3-D flash projector using Texas Instruments DLP projection technology and Full Surround sound and offers stadium seating which includes high-back rocking luxury seats with retractable armrests with cup holders. These auditoriums were installed in Carmike locations starting in 2005 under the BigD brand. This was Carmike’s non IMAX Large Format auditorium install and post merger was rebranded in line with other Formats at AMC after the merger and can be found in former Carmike locations.
Prime at AMC:
Introduced in March 2017, and was designed for smaller locations that cannot support an IMAX or Dolby Cinema system. These theaters have Recliners with film-responsive subwoofers, better acoustics, and higher-res projection.
ETX (Enhanced Theatre Experience) is a premium large format used by AMC in select markets, which is currently being phased out in favor of AMC Prime and Dolby Cinema. It was introduced in 2009.
AMC Entertainment Holdings Inc invested $20 million in virtual-reality arcades and productions: $10 million to virtual reality entertainment company Dreamscape Immersive and another $10 million in a content fund.
Guest loyalty programs:
AMC also created the MovieWatcher program that rewarded frequent movie-goers similar to other rewards programs but featuring innovative restrictions. It was based on points per movie ticket purchased, with rewards varying from concessions to movie passes based on point level. However, points were limited to a maximum of four points per three-hour time period – which is two tickets. For those AMC cinemas which were not part of the Loews Cineplex acquisition and therefore ticketed by MovieTickets.com, the website’s surcharge was waived for MovieWatcher members.
On April 1, 2011, AMC started a new rewards program known as AMC Stubs. This program can be purchased for a fee of $15 for an entire year. For that initial fee, each AMC Stubs member will receive $5 on every $50 spent between the box office and the concession stand at any AMC theatre nationwide. AMC Stubs members also receive a free size upgrade with every popcorn and drink they purchase. AMC Stubs members can also waive the ticketing fees for online ticketing sites such as MovieTickets.com and Fandango. Receipts or ticket stubs are required for manual adjustments. No more than four manual adjustments will be allowed per account in a single calendar month. Manual adjustments will be made for purchases made within 30 calendar days from date of original purchase. As of March 29, 2012, AMC Stubs had 3.2 million members, which represents approximately 18% of AMC attendance during fiscal 2012. In July 2016, AMC Stubs was split into two programs, the free AMC Stubs Insider and the fee-based AMC Stubs Premiere.
MacGuffins Bar and Lounge:
Some AMC locations have bar service under the MacGuffins brand. These are primarily offered at AMC and AMC Dine-in locations but some AMC Classic locations with Liquor Licenses offer their alcoholic beverages under this brand. Drinks can be ordered to drink in the bar and lounge area or taken into the theater. Some AMC Dine-in theaters have their Macguffins set up as a full service restaurant that can be accessed without paying for a movie ticket to access.
Several types of vouchers may be used at AMC.
Black And Yellow tickets:
AMC has Black and Yellow tickets, typically priced from $8.50 to $10.25, that can be purchased in bulk at many retailers, like Costco and Sam’s Club, as well as at AMC locations. Both can be redeemed towards any movie. Regardless of the ticket used, surcharges apply for special presentations such as 3D or IMAX.
AMC, at its discretion, will honor coupons and gift cards at face value. Gift cards are valued at $5 to $100 and can be purchased at AMC locations and at all retailers where gift cards are sold.
AMC offers Show Snacks coupons. Some can be exchanged for a small popcorn, while others offer a small fountain drink. The chain also offers similar coupons via SMS or smartphone apps. Older coupons specially designed for the concession stand may be honored by AMC, at its discretion.
Policy for R-rated films:
AMC adheres to its own Rated R policy. Slight differences exist per market, but nationwide, no person under age 17 is admitted into an R-rated film without a parent or guardian aged 21 or older purchasing their ticket and joining them in the theatre. Those who do meet or exceed the age of 17 and look under the age of 25 must present a photo ID with name and date of birth to be admitted to such movies.