All Ajax® Ultra dishwashing products are safe for septic systems. so many Ajax cleaning products, you can be sure to find one or many that you need. Pick up an Ajax spray cleaner, such as all purpose spray or triple action all purpose spray, to clean surfaces like countertops and stands. Ajax bleach is perfect for getting rid of dirt, odors, and grease on bathtubs and other tough-to-clean surfaces. Get some Ajax soap for around the house to wash both your hands and your dishes. Ajax dishwashing liquid comes in scents like lime, lemon, grapefruit, and green apple. Pick up some Ajax detergent to keep your clothes looking and smelling fresh; Ajax laundry detergent comes in varieties like original clean, bleach alternative, and dual action clean.
Ajax® Ultra products are available in a wide variety of retailers in the household products aisle.
Hand dishwashing liquids are formulated to facilitate the removal of greasy baked-on food from dishes (glasses, plates, utensils, pots, etc.). They also suspend (emulsify) the grease in the wash water to facilitate rinsing.
Colgate-Palmolive introduced Ajax powdered cleanser in 1947 and was one of the company’s first major brands. The cleanser ingredients include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz.
The Ajax name was extended to a line of household cleaning products and detergents which enjoyed its greatest success in the 1960s and early 1970s. Ajax All-Purpose Cleaner with Ammonia, introduced in 1962, was the first major competitor to Procter and Gamble’s Mr. Clean (debuted 1958). Ajax’s success as the so-called “White Tornado” forced Procter and Gamble to introduce its own ammoniated cleaner, Top Job, in 1963.
Other Ajax products included Ajax Bucket of Powder, an ammoniated power floor cleaner (1943); a short-lived spray cleaner (1960); Ajax Laundry Detergent (1964); and Ajax Window Cleaner with Hex ammonia (1965). The last successful Ajax line extension in North America, Ajax for Dishes, debuted in 1971; now known as Ajax Dishwashing Liquid, it and the flagship powdered cleanser are the only two Ajax products sold to consumers by Colgate in the United States. The brand name continues on a line of industrial detergents, cleaners and disinfectants. Colgate-Palmolive Company sold US and Canadian rights to the Ajax brand name on laundry detergents, as well as to other laundry products as Fab and Cold Power, to Phoenix Brands in 2005.
Ajax Laundry Detergent was available in a liquid formula, with or without bleach, beginning in the mid-1980s.
In the Philippines, Ajax became the popular detergent brand in the market from the 1960s until its discontinuation in the year 2000 due to the major popularity of two largest rival detergent brands in the Philippine market today, Surf of Unilever and Tide of Procter & Gamble.
Three Ajax Spray n’ Wipe products , well known in Australia and New Zealand, are among market leaders.
When Ajax was first released in 1947, the commercial for the product was produced by Shamus Culhane.