9Lives is owned by Big Heart Pet Brands and introduced to the market in 1959. It is best known for its mascot, Morris. 9Lives has varieties of dry food like Daily Essentials, Plus Care, Indoor Complete and Long Life Formula, and five lines of wet food in various flavors. In 2006, 9Lives kicked off the inaugural tour of Morris’ Million Cat Rescue, a nationwide bus tour to encourage local cat adoption.
The company has recently added a new cat to their advertising, Li’l Mo, an orange kitten who has been adopted from a Los Angeles animal shelter putatively by Morris himself.
For a period of time in the 1970s and 1980s, 9Lives used Sylvester the Cat from the Looney Tunes cartoon series in its advertising. These ads usually consisted of Sylvester trying to get to his box of 9Lives dry food while avoiding Hector the Bulldog. Sylvester would always succeed in luring the dog away so he could get to his food, but would always find himself a target again by the end of the commercial.
9Lives® brand celebrates and champions all cats.
Our delicious & nutritious cat food was first introduced in 1959 and is among the best-selling brands of cat food in the United States*.
9Lives is dedicated to the health and happiness of cats everywhere. Why? Because 9Lives believes your cat deserves to live well.